Initial Site Selection: Finding the best location for a new business

Introduction

This SpatiaLAB is designed to serve as a guideline for an independent student project in which you will perform an initial site selection analysis for an actual client organization. In it, you will develop a profile of the organization and its objectives and analyze several available locations to recommend the best initial site for the client organization. You will then use business geographic information system (GIS) software to analyze the spatial distribution of those factors within the organization's market area.

Location

Determined by instructor and student

Time to complete the lab

This SpatiaLAB will take many days or weeks to complete and may be appropriate as a term project. Much of the time required will depend on interactions between the lab instructor and the client organization.

Prerequisites

An understanding of the role of customer profiling and market segmentation in strategic marketing

Some experience in the customer profiling, segmenting, and targeting tools in Esri Business Analyst Desktop Premium 10

Access to a computer running Esri Business Analyst Desktop Premium 10

Data used in this lab

Determined by the instructor and student